Ready for the October 3rd Changes?

OK, October 3rd is almost here! We at the Hernandez Team are EXCITED! Because we are ready, and here for you every step of the way.

1. If you need a refresher on the rules, come to our social Monday night (see the right bar), and I will be going over 'what you need to know to survive'.

2.  Use my checklists! Closing Checklist and Lender Questions

3. Show these videos to your buyers and sellers!

TRID for Realtors

TRID for Sellers

TRID for Buyers

In the markets:

READ MORE

Upcoming Events:

Lunch & Learn:

October 3rd Changes

Wednesday, October 7th @ 12:00pm

At our office - Lunch Included!

RSVP: 713.579.3606

annette.ernstein@legacymutual.com

Fall is on it's way!

Jen is on a long weekend retreat with the CORE this weekend! Fall is on it's way, maybe soon we can all say hello to cooler weather!   In the markets: READ HERE as to why this week's rates are steady after the Fed decided not to raise the rates! Upcoming Events   Lunch & Learn: Basic Home Budgeting - How to Save 20% of Your Gross Monthly Income Wednesday, September 23rd @ 12:00pm At Our Office *Lunch Included* - Referral Partner Social: Goodbye HUD/TIL, Hello TRID! Monday, September 28th @ 5:30 At Anejo's Uptown 1180-1 Uptown Park Blvd 77056 RSVP to Annette: 713-579-3606 Annette.ernstein@legacymutual.com

Friends, I need your HELP! My team made a cheesy video and we need to WIN the Legacy social media contest with the most views! Please watch our team video and share!

The Power of Communication

Watch me to see Jen's message this week!

In the markets:

To find out why rates were slightly higher last week, READ HERE!

Upcoming Events

October 3rd Changes Training

Wednesday, September 2nd @ 9:00am

At Tradition Title 

4000 Washington Ave, Suite 200

77007

OR

12:00pm

At Legacy Mutual Mortgage

2500 CityWest Blvd, Suite 750

77042

-

Lunch & Learn:

Using Video to Explode Your Business

Wednesday, September 9th @ 12:00pm

At Legacy Mutual Mortgage

2500 CityWest Blvd, Suite 750

77042

RSVP to Annette:

713.579.3606

Annette.Ernstein@legacymutual.com

Be an A Player!

August 21st, 2015

TGIF! As a coach for THE leading lender business coaching company, The Core Training, I have been honored to be teaching today the teams of our coaching students! Once a year in Dallas we gather the 'assistants' and 'loan partners' (670 of them this year!) and teach them about structure, being relevant, and most of all 'A' players! It's a unique opportunity indeed. Speaking of A Player? What are we as sales people doing to be A Players to our clients and referral sources? Just food for thought. Look at the goals you set in January, DIG IN WHEREVER YOU ARE, and recommit yourself to finish the year strong! You can do it! If you would like some one on one help, reach out to me! As a paid business coach, I am good at this stuff! In the markets: To find out why rates were lower this week, READ HERE!                                                                                          ~Jen Upcoming Events Lunch & Learn: Credit Score Basics  Wednesday, August 26th @ 12:00pm At our office - lunch included! Oct 3 Changes Training Wednesday, September 2nd @ 9:00am At Tradition Title 4000 Washington Ave, Suite 200 77007    OR 12:00pm At our office - lunch included! RSVP to Annette: 713-579-3606 Annette.ernstein@legacymutual.com

Change Happens Fast!

Grandma fell this week...she's fine! TG! But it happened right under my nose. I had 'tucked her in' at 8:30, and she got out of bed needing who knows what, and fell, escaping only with a slight skin tear on the wrist.   My point in the story is simple: Things can turn, and FAST. Sounds like the real estate business, doesn't it? Especially in lending. To avoid pitfalls our team 3 months ago started to have a download meeting at the beginning of each month. We read surveys, identify 3 things that went well, and 3 not so well from the prior month, and we enact CHANGE to our process on the spot!   Just know we are ON IT! Ready to get better and more efficient at every turn!   In the markets:  READ HERE why rates ended slightly higher this week.   Enjoy the last dog days of summer!                                                                                           ~Jen Upcoming Events RSVP to Annette for any of our events: 713-579-3606 Annette.ernstein@legacymutual.com Cocktails for Crayons: Open House and Supply Drive  Tuesday, August 18th 5:30 - 7:30pm 3709 Ella Blvd Houston, TX 77018 _ Up Your Social Media Game! Wednesday, August 19th @ 9:00am At Tradition Title 4000 Washington Ave, Suite 200 77007  _ Lunch & Learn: Contract to Close, Know all the 'Lenders' Steps! Wednesday, August 19th @ 12:00pm At our office - lunch included!

Power Tools Newsletter: 5 Secrets to Marketing Success!!

Jennifer Hernandez Senior Loan Officer The Hernandez Team NMLS# 514497 2500 CityWest Blvd., Suite 750 Houston, TX 77042 Team: 713-579-3600 jennifer.hernandez@legacymutual.com www.jennifer.legacymutual.com

Inbound Marketing: 5 Secrets to Success With traditional marketing, you push your message out and hope folks respond,  using online and offline ads, direct mail, emails, brochures. With inbound marketing,  you pull people in with content they want to know about using blogs, opt-in e-newsletters,  emails, social media, and website offers. Customers are in charge on the Internet,  so inbound marketing is key to attracting them. Here are five secrets to inbound success. 1) Set goals you can achieve. It’s easy to go crazy with inbound marketing. Instead, prioritize  your channels—blog, website, e-newsletter, emails, social media—and focus on those  with the most potential. List specific goals: write one blog and one social post per week  and one website offer per month; get 10 people a month to opt in to your e-newsletter. 2) Make blogging your top priority. Inbound gurus say your website blog is key. Every new  post adds an indexed page to your site and another opportunity to show up in search  engines. It tells search engines to crawl your site frequently for new content to rank.  New posts are also new opportunities to pull in leads. Include calls-to-action (CTAs) at the top,  bottom, or in sidebars, and include links to landing pages and other posts. 3) Spend time picking content. For topics, instead of thinking about your business, focus  on what your audience wants to know. What are their questions, needs, interests? What will  drive them to your site? Consider demographics such as gender, family makeup, life stage— and come up with topics for each segment. 4) Re-purpose current materials. Old school isn’t necessarily old hat. Your traditional  materials contain good content. Post a print article or sales piece as a downloadable PDF  and give it to people who opt in to your e-newsletter. Create a landing page offering  a demo or consultation. Turn an overview brochure into an About Us page. 5) Keep tinkering. Measure results and adjust. Don’t go nuts, just track some of these:  web page, blog posts, social page views; click through rates (percentage of visitors who  clicked on your CTAs); email bounce rates; sources for leads; social followers and friends.  These tell you what your audience wants to know, even help you clean up email lists. Here's to your continued success, as you dial up your inbound efforts,  while putting together your best year ever.... Enjoy a great month!